“Overkill Teams Up with adidas for Exclusive ZX8000 Release Inspired by EURO 2024”
Adidas frequently collaborates with global sneaker retailers, but collaborations originating from Herzogenaurach, Germany often hold special significance. As excitement builds for the 2024 European Football Championship, set to captivate Germany this summer, Berlin-based boutique Overkill unveils a retailer-exclusive adidas ZX8000 tailored for the occasion, adding a thematic touch to one of Germany’s most significant sporting events in years.
While the spotlight may currently shine on the 2024 Paris Olympics, the European Football Championship holds immense importance. Scheduled to gather Europe’s top football stars across ten German host cities in July, it promises a gathering of talent not seen in German football since the 2006 FIFA World Cup. Aptly named “Heimspiel” (translated as “Home Game”), Overkill and adidas’ latest collaboration pays homage to this event.
The Overkill x adidas ZX8000 proudly displays the German flag’s colors with black, yellow, and red stripes, echoing the national pride of the host country. These hues subtly reappear on the midsole, while Overkill branding adorns the tongue and mudguard in black, harmonizing with other accent details across the shoe’s upper. Notably, the insoles feature green and light blue, drawing inspiration from Berlin’s Olympiastadion, the venue for the championship match on July 14th, 2024.
While adidas could have adorned classic terrace silhouettes like the Samba or Gazelle with similar German flag motifs, the Overkill x adidas ZX8000 redirects attention to the brand’s retro running heritage, channeling the excitement surrounding EURO 2024.
Scheduled for release exclusively on June 8th at overkillshop.com, as well as Overkill’s Berlin and Cologne storefronts, the Overkill x adidas ZX8000 “Heimspiel” promises to be a sought-after item. Explore detailed campaign images below before the release and stay updated on future releases from the Three Stripes Brand on our Sneaker Release Dates page.
