New Balance

New Balance is a renowned American sportswear company that has been making comfortable, high-quality products since its founding in 1906 by William J. Riley. Known for its focus on performance, the brand has become a favorite among runners with a number of popular shoe models like the New Balance Trackster, the first-ever running shoe with rippled soles, the New Balance 320, the New Balance 990, and the New Balance 1500.

New Balance has also gained popularity in the lifestyle space thanks to special collaborations with Concepts, Ronnie Fieg, and Aimé Leon Dore. In recent years, the brand has become known for its “dad” shoes, with the New Balance 992 experiencing its first retro run since 2010 in 2020. The New Balance 327, which debuted in April 2020 in collaboration with Casablanca, has also gained praise for its heritage and modern design.

The brand has also made a splash in the performance-basketball space with NBA Champion Kawhi Leonard, who signed with the brand in 2018. Leonard’s signature shoe, the KAWHI, launched in Fall 2020, and the Jamal Murray-endorsed TWO WXY has succeeded it. The New Balance 550 has also become popular, thanks in part to Aimé Leon Dore’s Teddy Santis, who was appointed Creative Director of Made in USA in April 2021.

New Balance has not only made a name for itself in the sportswear industry but has also contributed to COVID-19 relief efforts by producing general-use face masks and footwear for healthcare workers. With its long-standing reputation for quality and comfort, New Balance continues to be a favorite among athletes and consumers alike.