Vans

Vans gained popularity in the early 1970s when skateboarders fell in love with the Vans Authentic, also known as the Style #44 deck shoe, due to its rugged makeup and sticky sole. The brand’s lineup grew in 1976 with the introduction of the Vans Era, designed by Tony Alva and Stacy Peralta, and featuring a padded collar and different color combinations. That same year, Vans debuted its iconic “OFF THE WALL” logo, which has become synonymous with the brand.

Over the years, Vans has continued to innovate and create iconic styles, such as the Vans Old Skool and Vans Slip-On, both released in 1977. The former introduced the “jazz stripe” logo, while the latter gained popularity after being worn by Sean Penn’s character in the 1982 film “Fast Times at Ridgemont High” in its signature Checkerboard pattern. Vans’ Sk8-Hi and Steve Caballero signature shoe further cemented the brand as a force within the skate community.

In recent years, Vans has expanded beyond its action sports roots to become a favorite among streetwear enthusiasts. Collaborations with high-profile brands and individuals, such as Supreme, PATTA, and Anderson .Paak, have blended sport and style to create unique and highly sought-after collections. Vans also collaborates with institutions like the Museum of Modern Art (MoMA) and artists like Damien Hirst to create collectible pieces.

One of the most notable things about Vans is its affordability. Despite being a well-known brand, Vans shoes are among the most affordable brand-name styles on the market, with popular models ranging from $50 USD for the Slip-On to $70 USD for the Sk8-Hi.

Overall, Vans is a brand with a rich history and a loyal following. From its humble beginnings as a Southern California gem to its current status as a globally recognized force in shoes and apparel, Vans continues to innovate and push boundaries while staying true to its roots.