Dwayne “The Rock” Johnson is a well-known figure in various industries, including film, tequila, and fitness. Last year, he announced that his “Project Rock” training footwear line with Under Armour would become the official footwear partner of UFC.
Recently, the two companies have joined forces to release a collaborative shoe. The shoe boasts a sleek black, red, and grey color scheme. The forefoot of the base layer features engineered mesh that matches the pitch-black “University Black” shade of the jacquard heel construction. A vibrant “Versa Red” adds a pop of color to the branded heel strap, bootie sock construction, and laces.
The mid-foot window displays the motivational phrase, “BLOOD. SWEAT. RESPECT.” The bull skull insignia on the shoe also bears the same shade. The Charged Cushioning sole unit takes on a grey appearance, while the TriBase outsole is crimson. The Project Rock x UFC Edition BSR 3 is now available in unisex sizing on underarmour.com for $100.
In other news, the adidas Crazy 1 “Lakers Home” is releasing this Saturday for the first time since 2006.
![Under Armour Collaborates with The Rock and UFC for a Co-Branded Shoe](https://luxiusa.com/wp-content/uploads/2023/04/the-rock-ufc-bsr-3-under-armour-1.webp)
![Under Armour Collaborates with The Rock and UFC for a Co-Branded Shoe](https://luxiusa.com/wp-content/uploads/2023/04/the-rock-ufc-bsr-3-under-armour-2.webp)